Colgate Optic White Beauty Bar 2016

Grammy 2016 weekend was kicked off  by the Colgate Optic White Beauty Bar at Downtown LA's Hudson Loft where celebs and media were treated to a day of pampering.  Priv professional stylists provided all of our beauty needs with a selection of express services including hair-styling, manicures, massages and makeup touch-ups.  I got my hair done by Stephanie Crosby and makeup by Haley Fite who are a mother-daughter power duo. The beach waves and smokey eye were just what I needed to feel Grammy party ready...not mention it was also Valentine's Day weekend.The 4th annual Colgate Optic White Beauty Bar brought out celebrity appearances with AnnaLynne McCord, Ali Landry, Kaitlyn Bristowe, Shawn Booth, Blair Fowler, Audrina Patridge, and Blake Cooper Griffin. Guests enjoyed complimentary drinks by Lipton Sparkling Iced Tea as well as a few signature cocktails.  Quest was on scene with samples of their 4 top selling protein bar flavors and Essentia alkaline waters were provided to quench your thirst during the LA heat. Reps from Jouve were on hand to provided skincare treatments and VIPs left with a gift bag instant tightening & restoring serum and dark spot corrector & brightening cream. Vanderpump Rules reality stars Scheana Shay and Stassi Schroeder were on scene taking selfies with Essentia alkaline waters Instagram frame prob and showing off their pearly whites with  the event's hashtag #DesignerSmile . Audrina Patridge showed off her baby bump while treating herself and her sister to a day of glamour as they were treated to makeup touch-ups by Priv and enjoyed the nail polish and lip gloss gift wall by L.A. colors.

Joico Hair Shake Launch Party

Joico launched their new product, Hair Shake, with support from Dancing With The Stars, Peta Murgatroyd and Celebrity Hairstylist, Paul Norton at WeHo's The District.  Peta performed the Hair Shake dance as guests were invited to joinJoico's social media contest for a chance to win a roundtrip 2-night VIP Las Vegas get-away for themselves and two friends. Norton, who's worked on the locks of Ashley Greene, Diana Agron, Robin Wright, and Stacy Keibler just to name a few, loves this new product. 'It’s an amazing texturizer,' he says and recently used it on his client and break-out star of Jane the Virgin, Gina Rodriguez, ' Hair Shake is the most exciting product to come around in some time. …It’s the new standard in texture and volume for haircare in 2015 and beyond.'  Hair Shake is a liquid-to-powder hybrid spray that adds texture, volume and drama to all hair types, textures and lengths just 'shake up Hair Shake and spray it on in layers where ever you want to see texture, thickness, control and volume… at the root for lift, through the lengths for texture, onto short styles for grip and control'.  If you want plush, touchable, dramatic volume in an invisible, residue-free formula, this is the product for you! Joico’s new Hair Shake Liquid-to-Powder Finishing Texturizer is available starting May 2015 in salons, nationwide.

Joico Hair Shake Launch Party →

Joico launched their new product, Hair Shake, with support from Dancing With The Stars, Peta Murgatroyd and Celebrity Hairstylist, Paul Norton at WeHo's The District.  Peta performed the Hair Shake dance as guests were invited to join Joico's social media contest for a chance to win a roundtrip 2-night VIP Las Vegas get-away for themselves and two friends. Norton, who's worked on the locks of Ashley Greene, Diana Agron, Robin Wright, and Stacy Keibler just to name a few, loves this new product. 'It’s an amazing texturizer,' he says and recently used it on his client and break-out star of Jane the Virgin, Gina Rodriguez, ' Hair Shake is the most exciting product to come around in some time. …It’s the new standard in texture and volume for haircare in 2015 and beyond.'  Hair Shake is a liquid-to-powder hybrid spray that adds texture, volume and drama to all hair types, textures and lengths just 'shake up Hair Shake and spray it on in layers where ever you want to see texture, thickness, control and volume… at the root for lift, through the lengths for texture, onto short styles for grip and control'.  If you want plush, touchable, dramatic volume in an invisible, residue-free formula, this is the product for you! Joico’s new Hair Shake Liquid-to-Powder Finishing Texturizer is available starting May 2015 in salons, nationwide.