Grammy 2016 weekend was kicked off by the Colgate Optic White Beauty Bar at Downtown LA's Hudson Loft where celebs and media were treated to a day of pampering. Priv professional stylists provided all of our beauty needs with a selection of express services including hair-styling, manicures, massages and makeup touch-ups. I got my hair done by Stephanie Crosby and makeup by Haley Fite who are a mother-daughter power duo. The beach waves and smokey eye were just what I needed to feel Grammy party ready...not mention it was also Valentine's Day weekend.The 4th annual Colgate Optic White Beauty Bar brought out celebrity appearances with AnnaLynne McCord, Ali Landry, Kaitlyn Bristowe, Shawn Booth, Blair Fowler, Audrina Patridge, and Blake Cooper Griffin. Guests enjoyed complimentary drinks by Lipton Sparkling Iced Tea as well as a few signature cocktails. Quest was on scene with samples of their 4 top selling protein bar flavors and Essentia alkaline waters were provided to quench your thirst during the LA heat. Reps from Jouve were on hand to provided skincare treatments and VIPs left with a gift bag instant tightening & restoring serum and dark spot corrector & brightening cream. Vanderpump Rules reality stars Scheana Shay and Stassi Schroeder were on scene taking selfies with Essentia alkaline waters Instagram frame prob and showing off their pearly whites with the event's hashtag #DesignerSmile . Audrina Patridge showed off her baby bump while treating herself and her sister to a day of glamour as they were treated to makeup touch-ups by Priv and enjoyed the nail polish and lip gloss gift wall by L.A. colors.